Image SEO for Super Websites
Images play an important role in both user experience and search engine optimization (SEO). Well-optimized images can help your pages load faster, improve accessibility, and increase the chances of appearing in image search results.
Since Super uses your Notion pages as the content source, there are a few best practices you can follow to ensure your images are SEO-friendly.
Why image SEO matters
Optimizing your images can help:
Improve page loading speed
Enhance the user experience
Increase accessibility for visitors using screen readers
Improve your site's SEO performance
Reduce bandwidth usage, especially on mobile devices
Best practices for image SEO
1. Use descriptive file names
Before uploading an image to Notion, rename the file so it clearly describes the image.
Good examples
modern-office-workspace.jpgteam-meeting-2026.webpproduct-dashboard-overview.png
Avoid
IMG_4829.jpgScreenshot123.pngimage-final-v2.png
Descriptive file names provide additional context to search engines.
2. Compress images before uploading
Large image files can significantly slow down your website.
We recommend compressing images before uploading them to Notion using your preferred image optimization tool.
Aim for:
Under 300 KB for most images
Under 1 MB for large hero banners when possible
Smaller file sizes help improve loading times without noticeably reducing image quality.
3. Choose the right image format
Different formats are suited for different use cases.
Format | Best for |
WebP | Best overall balance of quality and file size |
JPEG/JPG | Photos and realistic images |
PNG | Graphics requiring transparency |
SVG | Logos, icons, and vector graphics |
Whenever possible, use WebP for better performance.
4. Use high-quality images
Avoid images that are:
Blurry
Pixelated
Stretched
Poorly cropped
High-quality visuals improve the overall user experience and create a more professional appearance.
5. Avoid unnecessarily large dimensions
Uploading a 5000 px-wide image when it's only displayed at 1200 px wastes bandwidth.
Resize images to approximately the largest size they'll be displayed on your site before uploading.
6. Keep image content relevant
Images should support the surrounding content.
For example:
Blog posts should include images related to the topic.
Product pages should feature the product itself.
Team pages should include staff photos.
Relevant images help both users and search engines better understand your content.
7. Don't overload pages with large images
Using many large images on a single page can increase loading time.
Instead:
Use only images that add value.
Optimize each image before uploading.
Break long pages into sections where appropriate.
Image SEO tips for Super
When using Super:
Upload optimized images to Notion before publishing.
Prefer modern formats like WebP whenever possible.
Use clear, descriptive filenames before uploading.
Keep image sizes appropriate for how they'll appear on the page.
Regularly review your pages to replace oversized or outdated images.
Frequently asked questions
Does Super automatically optimize my images?
Super serves images efficiently, but optimizing your images before uploading them to Notion is still recommended for the best performance.
Can I add alt text to images?
Alt text support depends on how images are added in Notion. Where available, use descriptive alternative text to improve accessibility and provide additional context for search engines.
Will image SEO improve my search rankings?
Image optimization is one of many SEO factors. While it won't guarantee higher rankings on its own, properly optimized images contribute to faster pages, better accessibility, and an overall stronger SEO foundation.